The aim of the campaign was to drum up business - and it worked. From the circa 15,000 items it mailed out over a 12-month period, Impress got 301 new clients. The company smashed numerous targets: it achieved digital growth of 60% against a target of 20%, saw litho revenue increase by 4.1% and mailing revenue grow by more than 22% off the back of the campaign. Traffic to the Impress website also increased dramatically thanks in part to clients posting photos and thank-you notes on social media on receiving the mailers. Judges were impressed by the company’s “clever use of integral branding to deliver a comprehensive campaign that offered a great ROI”.
Resource wanted to create a marketing campaign to engage with clients old and new and what better way to grab people’s attention than via the medium of the beloved biscuit. The company printed a #Dunkability pack that invited recipients to engage with the ‘dunking’ campaign across multiple different channels. But this wasn’t just a gimmick. The £19,000 campaign generated additional sales of £140,000, an ROI of 736% that one judge described as “fantastic”.
Geoff Neal Group
Impress Print Services