The Glasgow-headquartered packaging manufacturer is using its new system to provide clear identification for the environmental credentials of its protective packaging, with symbols to indicate recycled content, reusability and recyclability.
The company has also outlined its ‘Steps to Sustainability’ initiative in a new product catalogue, to help customers also achieve their own sustainability goals by identifying environmentally-friendly packaging alternatives and optimising their packaging processes to reduce impact.
Macfarlane Packaging marketing director Laurel Granville said: “We know that our customers want to reduce the impact that their packaging has on the environment with many aiming to reduce the amount of packaging used and minimise waste while ensuring that their products remain adequately protected.
“The EIR will make it easy for our customers to understand which products are widely recycled, which can be re-used and the recycled content contained in each product. This visibility will allow our customers to make an informed choice about the packaging they will use.”
Macfarlane marked its 10th consecutive year of growth in 2019 with a 4% bump in turnover from £217.3m to £225.4m.
With 29 sites across the UK and Ireland, it address a variety of industry sectors including consumer goods, food manufacturing, logistics, internet retail, mail order, electronics and aerospace with clients in the UK, Europe and the US.