Luxury Packaging Printer of the Year: Pureprint Group
Monday, October 21, 2019
The presentation packaging Pureprint produced for Urs Fischer Paintings oozed luxury, but creating it wasn’t a straightforward process.
The packaging underwent numerous different guises during the R&D phase to find a suitable design that could hold the weight of three individual volumes. Pureprint eventually plumped for a ‘castle’ construction featuring slotted internal grooves that lock together and create a rigid box that has no dips or sagging on any sides of the covering materials. Each of the other components also had to be 100% correct in their execution. It took eight months to complete this exacting project, but the effort paid off as the final product received glowing accolades from the modern art world. It was also widely praised by judges who gushed “amazing entry, every project had something special – breathtaking!”
The wide range of impressive boxes produced by Boss Print really stood out. From the roulette wheel produced to market Maybelline’s range of lipsticks through to its playful, tactile play on a cocktail menu, a huge amount of hard graft and R&D went into crafting these pieces. Judges said the submission featured “great samples with great print and great finishing, but the clamshell box in particular was superb”. The box in question, produced to hold a portfolio of photography, was super slick and beautifully simple, featuring a black foiled logo on the lid.