London City Print installs Ricoh Pro C5100S to target new markets
Tuesday, February 25, 2014
London City Print (LCP) has invested in a Ricoh Pro C5100S digital press, which it said would help it keep up with its rapidly growing customer base and introduce new products.
“It allows us to print different sheet size. It will print up to 1,080x314mm which is slightly different to most standard machines so it opens up different markets for us. The smooth, sheen-like finish is also much closer to a litho finish,” said Tony Matthews, managing director of the Holborn-based business.
The company's print services include graphic design, cut-sheet and large format digital printing, laminating and binding in-house. The primarily corporate, account-based business lists Bupa and a number of banks and publishers among its customers. It hopes that the C5100S will help it to enter new markets.
“We’ll target the auction houses and the agencies who want the personalisation on a six-page A4 that would traditionally have to been printed litho because of the sheet size. The machine is bedded in and we’re now going out to those markets and telling them about its capabilities and what it can do,” said Matthews.
The light production C5100S is the first Ricoh machine installed by LCP. Matthews said he looked at several other printers and chose the C5100S because of the enhanced format flexibility and its wide range of finishing options.
The 1200x4800dpi colour cut-sheet C5100S was launched in 2013 and has a top speed of 65ppm in colour and mono.