They were particularly overwhelmed by the level of detail that went into the label the company produced for Neptune Rum. Design details on the brand’s existing label were lost from a distance or in the light, so the drinks company wanted a labelling solution that delivered its icon more effectively. In addition to trialling different gold shades to find the perfect match, CS printed on Tintoretto Gesso wet strength substrates to give the label a distressed style and the shape of Neptune’s head was printed in a bold black, which was then covered with gold foil. The resulting label was impactful and clearly recognisable as Neptune Rum.
Last year’s winner was just edged out this year, despite an “excellent entry” with some great material choices that “helped take the print to the next level”. Its submission included a flexo label for Salcombe Gin printed four colours on one side and a single colour on the reverse that was finished in two passes - the first to apply a high-build gloss finish using a screen and the foil, and the second pass to apply the embossing. The subtlety in design was matched by the subtlety and craftsmanship of the printer.
Amberley Adhesive Labels
The Label Makers