"The HP edition of Brandmark gives printers a way to build stronger relationships with customers and win new business using something the industry has long needed – a robust web-to-print designed for large-format printing," said HP Scitex vice president Yariv Avisar.
According to Mediawide, Brandmark allows the creation, approval and management of wide-format materials within brand guidelines but customised by shape, language, message and imagery to fit a specific location’s needs.
Mediawide, which was formerly known as Sansui, is a gold partner in HP’s graphic solutions partner program and the web-to-print tie-up on follows the Indian firm’s Fespa debut in Munich earlier this year on HP’s stand.
