The London-headquartered company won the “significant” contract after a competitive tender process. Lloyds has not released details on the value of the contract or on how many companies were involved. Xerox was the former provider over the past five years.
Lloyds Banking Group was not available for comment but said last year when it went to tender that the contract represented 100 million printed items a year and included management, artwork, direct mail and warehousing for marketing items on all Lloyds Banking Group brands.
HH Global said the deal covered all of Lloyds Banking Group’s “UK core and speciality brands”.
It said in a statement: “HH Global will manage and deliver the marketing execution requirements for the full portfolio of Lloyds Banking Group brands, including Lloyds Bank, Halifax, Bank of Scotland and Scottish Widows.
"As the selected partner HH Global will play a critical role in Lloyds Banking Group’s marketing transformation programme, helping to reach and engage with customers in the most efficient and effective way.”
Central to the transformation programme, details of which are not available at this time, is HH Global’s HHub technology platform. This will “ensure optimised quality, efficiency and standardisation, across all Lloyds Banking Group brands and products”, HH Global said.
Services will include creative production and asset management; e-procurement; supply chain management; inventory control and branch distribution.
HH Global chief executive Robert MacMillan said of the new relationship: “We look forward to supporting them during this period of exciting change. This significant win continues the development of our business in EMEA and recognises the quality and dedication of our UK team.”
According to HH Global, its outsourcing proposition ”resonates well with financial brands who are seeking to build partnerships with innovative, flexible service providers, who can help enhance their customer engagement, whilst delivering great budget control and transparency”.
A decision on the tender was expected in December but was delayed.
HH Global is a privately owned global marketing services company with a presence in 28 countries.
In its most recently filed accounts at Companies House, the company had a turnover of £147m in the financial year to 31 March 2015, up from £128m the year before. It recorded a group operating profit of £1.98m and £4.7m adjusted EBITDA.
