HH Global rebrands

Hannah Jordan
Wednesday, June 22, 2022

HH Global has retired its iconic elephant logo as part of a major image shake-up.

HH Global launched its rebrand on 20 June
HH Global launched its rebrand on 20 June

According to publicity the organisation has put out on social media over the last few days about its new branding, which officially launched on Monday (20 June), the new corporate look is designed to reflect its aim of being forward-thinking, focused on the future and taking the leading in sustainability, technology and creative production.

One Twitter post by the firm stated that the rebrand is the result of in-depth interviews carried out with stakeholders, industry experts and employees “to give us a full and comprehensive picture of the direction we need to take our brand in”.

Speaking about the rebrand on a Vimeo post, chief executive Mike Perez said: “Our aspiration is clear: we will be the world’s most impactful partner to brands seeking stronger, more sustainable growth.

“We’re not only bigger but bolder, expanding our capabilities in creative production and technology while doubling down on our commitment for sustainable practices everywhere.

“To show the world how HH Global is evolving, we needed to refresh our brand in a collaborative process that included clients, employees, our leadership. We honed our strategic direction, we created a new brand story; a bold new look and logo.”

He described the new branding as bright, energetic and totally unforgettable. “Our brand expresses who we are, what we do for our clients and where we’re going as a company,” he added.

Perez said: “Together we are fulfilling our potential and continue to progress, to always be more modern, more strategic and more vital to our partners’ success, helping turn big ideas into big impact everywhere.”

Last year, Leatherhead, UK-based HH global made a number of key acquisitions, sealing a deal with US-headquartered marketing execution platform Noosh in October and takeovers of Adare International in August and Dutch firms PaperChainManagement and PrintMediaServices in July.

HH Global was not available for further comment at the time of writing.

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