Industry veteran Lloyd Hayzer joined Rhapsody two weeks ago as account director after a decade at Williams Lea Tag. Additionally, former print consultant Nick Kenyon-Muir also joined the business this week as head of new business development.
Managing director Tim Moscow said the appointments were part of drive to double turnover at 80-staff Rhapsody. “We have a strategy to double it by 2020 and there is more activity in the pipeline to help us reach that goal.
“There is a potential acquisition, but for now we're keeping the details close to our chest. We also have smart technology being developed to streamline processes and help publishers and brands save time and money.”
Hayzer was brought in to boost the range of content production services offered to blue-chip accounts and to support brands implement more efficient multi-channel content delivery.
He has spent his career in creative production and was at Williams Lea Tag from 2008 where he was managing director of Tag Publishing and more recently global account director.
He previously worked as sales manager within the Wyndeham pre-press division when it was acquired from the Graphic Facilities Group, a position he held from 1995.
Moscow added: “Lloyd is greatly respected in the industry and has an enormous experience in helping clients with their brand management and content production across all aspects of media.”
Hayzer said: “My role is an opportunity to utilise what I have learned over the last 10 years at Tag to support Rhapsody’s clients with a fully integrated creative production offering.”
Hayzer's appointment follows November's appointment by Walstead, Rhapsody's parent firm, of Andy Berg as group managing director, to drive forward growth of the group’s content services.
Other recent initiatives have included the opening of a Spanish operation for Rhapsody in Madrid, and major contract wins at the end of 2017 and the start of 2018.