What was produced?
H&H commissioned Leeds-based printer Pressision to produce 1,000 decks of playing cards, of 32-strong apiece. The designs were inspired by Tarot cards, with each sporting a different design that illustrate cultures, experiences, scenarios and themes in order to communicate ideas and stories in a dynamic, engaging way.
The 122x84mm cards were printed on 350gsm Garda Satin stock from Elliott Baxter and packaged in boxes made of Colorplan Dark Grey 350gsm stock from GF Smith.
What did the job entail?
The cards were litho printed using a Komori Lithrone S29 with CMYK used to create the various colour designs on each face, while spot colour PMS 318 was used for the reverse side. The reverse and the outer pack were then also foiled using a Heidelberg Cylinder with Foilco 6172 Metallic Blue hot stamping foil for extra embellishment.
Everything was then die-cut using the Heidelberg Cylinder and assembled to meet the two-week deadline from commission to completion.
What challenges were overcome?
Using a very particular design issued by H&H and devised by the communications firm’s studio, new product development and marketing teams, Pressision was required to create a box that could fit perfectly around the deck without the use of glue.
Making use of the die-cutting capabilities of the Cylinder, the flat dimensions of the 319.5x173.5mm substrate were arrived at by a process of specific measurement. Cuts and contours in just the right places mean the packaging folds into a box without the need for adhesive.
What was the feedback?
H&H campaign manager Kristian Strangeway said: “We chose to work with Pressision as I had worked with them in the past quite a few years back and remembered them doing a good job.
“Customers who have experienced the cards first hand have loved them. The team at Pressision were very conscientious when it came to finishing, with the fine detailing foiled areas and bespoke box being particularly good.
“We’d definitely work with them again. There are plans to expand on the range of cards, and I can see even more collaboration moving forward, which will let us tap into Pressision’s expertise.”