Go Inspire puts masks in mailings

Jo Francis
Wednesday, July 15, 2020

Go Inspire Group has used the latest government guidance around face coverings to offer clients an innovative new promo route – Mail-A-Mask.

Mail-A-Mask: available in runs from 1,000 into the millions
Mail-A-Mask: available in runs from 1,000 into the millions

The Leicester-headquartered business is using its selective enclosing systems to create promotional mailings comprised of a personalised A4 letter along with a disposable mask in a C5 outer envelope.

The aim is that clients can use Mail-A-Mask to drive footfall back to retail and other sectors “while addressing the number one priority of protecting their customers’ health”.

Pricing starts at 99p per mail piece, including mask and postage, on volumes of 1,000-10,000.

Economies of scale then apply to pricing from 10,000 into the millions.

Stores can also be prioritised by catchment area, then scheduled into a test-and-prove series.

Chief executive Patrick Headley said that the firm had already carried out some small-scale orders “and customers loved them”.

“We have lots of enquiries in at the moment,” he said.

Headley said the new offering could help drive much-needed footfall on the road to economic recovery.

“By utilising our high-speed intelligent enclosing lines, we can ensure customers receive masks, at speed, within our clients’ marketing communications,” he added.

Go Inspire can also carry out data analysis to identify which customers are most likely to return to store.

“Marketing budget is therefore saved by not sending masks to those who rarely, or never, shopped in-store before the lockdown,” Headley explained.

This week the government confirmed that face coverings would become compulsory in shops in England from Friday 24 July. There has subsequently been speculation that a similar edict could also be extended to offices, although this notion has now been quashed by health secretary Matt Hancock. 



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