Go Inspire aiming for strategic growth with new hire
Wednesday, January 13, 2021
Go Inspire Group has taken on a new client strategy director to lead growth in its strategic Marketing Performance offering.
Danny Crowe started at the Leicester-headquartered business earlier this month. He will be responsible for helping the company’s clients to identify the precise commercial challenges and issues they face, the journeys to purchase that their different customer groups follow, and the value that CRM insight and deployment can deliver.
Go Inspire’s STAR programme (Strategy, Targeting, Acquisition, Retention) provides clients with a tailored, media-neutral roadmap to grow customer value, with success measured through hard marketing performance metrics.
The company said organisations across the retail, e-commerce, financial services, utilities, telecoms and leisure sectors have already benefited from the STAR methodology.
Crowe told Printweek: “This newly created position is designed to expand our work as a strategic data, insight and CRM partner with clients.
“In the role of a marketing performance partner, Go Inspire helps clients face into their business challenges and uses data, insights and targeted communications to seek and solve these problems.”
With 40 years of experience, Crowe previously worked at JG Travel Group while he has also previously held in-house roles at major financial services, retail and travel brands, as well as agency roles developing clients’ commercial success in IT, travel, DIY, media and e-commerce.
He said that while 2021 will be “a year of great challenges for business”, it also presents many opportunities.
“Never before has it been more important for companies to have a marketing performance partner who can be trusted to help transition to the demands of the new world we’re entering into. The great thing about the Go Inspire offering is that it covers all the bases – which is why clients have worked with the group for years and years.
“Reappraising customer strategies is both topical and urgent, because the pandemic has fundamentally changed customer behaviours. Long-term trends have accelerated, and new customer journeys are emerging.
“Go Inspire provides not only meaningful insight into those customer journeys, but also the ability to then deploy the resulting strategies and communications across all channels.”
Go Inspire chief executive Patrick Headley added: “The group is on an ambitious growth path and, following a robust performance in 2020, looks set to build further – all based on our vision of delivering measurable performance and value to our great clients.
“Danny’s arrival is fundamental to achieving our next phase of development, and we are excited to have his wide experience on board at Go Inspire.”