Glamour magazine gets tailor-made treatment for eight UK regions

Cond Nast's Glamour women's magazine has regionalised its September edition with eight different versions.

Alongside eight different covers, each of the versions, which cover Birmingham, Bristol, Manchester, Northern Ireland, Scotland, Wales, Newcastle and London, feature a 16pp section of regionalised editorial.

Condé Nast UK production director Sarah Jenson said: "Working with Tag and Prinovis Nuremberg, we knew this media first would be challenging but quite achievable if managed carefully.  

"As well as eight bespoke covers, the tailor-made editorial resulted in 128pp of additional repro to produce within an existing production schedule.

"Eight extra sheetfed offset cover plate changes and seven extra web offset text plate changes had to be managed and coordinated with the main gravure print run, as well as extra quality control checks being introduced during printing, binding and bundling to ensure the right cover was bound with the right section.

"Finally, there was the organisation of separate coded deliveries, and then it was over to our circulation department."

Glamour magazine, which describes itself as a magazine of celebrity gossip, fashion trends, hair and beauty tips, had an ABC of 526,145 for the first half of 2009.