The print and mail house purchased a Neopost DS-200 for circa £20,000 in early July, its third Neopost insertion line, joining two DS-100s in Genie’s mailing department.

Managing director James Brown said the increase in work wasn’t necessarily seasonal but that recent “upturns” had placed certain amounts of pressure on the business during what is traditionally Genie’s busiest period.

“We really needed the additional capacity, we’ve got two Neopost machines at the moment, but occasionally we’re a bit stretched, so that’s why we added this in,” said Brown.

“We’ve been a Neopost customer for more than 15 years. I got a good price and it runs at more than 4,000 insertions an hour and allows us to match items, so where you’ve got stuff with references and barcodes that must match it does that automatically. If there’s a second mailing of a questionnaire, for example, it’s important that whoever’s making that out knows who hasn’t responded. 

“It’s also quick to change from C5 to C4 and back again, which is helpful.”

Brown added that in its initial two weeks the machine has already handled around 30,000 insertions.

Running at a maximum speed of 4,800 insertions/hr the machine has multiple sheet feeding and a document feeder capacity of up to 1,000 documents. It offers multiple folding functions, taking eight sheets to fold at a time at 80gsm maximum weight. Genie’s machine has been configured with seven stations. 

Located just outside Birmingham, after relocating to a larger premises in 2014, Genie mainly runs Xerox equipment: two 700s, a Versant 80 and a 4110, along with large-format HP plotters and a Scotty-5000 tabbing machine. It prints the likes of mailing letters, newsletters and questionnaires, along with offering tabbing and CAD services.