Former print buyer reveals sales secrets


Print buying expert and sales trainer Matthew Parker has published a new book which he said helps unlocks the secrets of successful sales.

The e-book includes twenty sales scripts
The e-book includes twenty sales scripts

Parker's e-book, Done For You Sales Scripts, aims to reveal the secrets of strong sales communications on the phone and social media and in letters and emails.

"Many people think that creating the right wording is horribly complicated. But it doesn’t have to be this way. The best sales calls and letters are based on simple formulas that can be adapted time and time again to different situations," said Parker, director of consultancy Profitable Print Relationships.

The 64pp e-book includes twenty scripts of what to say to prospects and clients.

“For some time now I have been speaking to people at print industry events. Many of them have told me that they lack confidence when they speak to prospects and customers. Many also don’t know how to approach writing sales letters and e-mails. “Done For You Sales Scripts” is aimed at those who need guidance with these challenges," said Parker.

The £44 book is available on Parker's website, and the £49 premium version also contains MP3s of Parker talking through how he approaches these scripts in conversations as well as a book of bonus sales strategies.

Orders placed before 26 June also include a script for "getting back in touch with your customers" during or after lockdown restrictions.

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