Fedrigoni relaunches NHS fundraising initiative
Wednesday, January 20, 2021
Paper manufacturer Fedrigoni has relaunched its 19 Artists versus Covid-19 initiative to raise additional funds for the NHS while the health service is under more pressure than ever before.
Initially launched in May last year, the initiative is a limited-edition poster project by Fedrigoni in collaboration with 19 artists to show support in the fight against the coronavirus pandemic.
It aims to raise funds for NHS Charities Together, a federation of 250 charitable organisations who support the NHS, its staff, volunteers and patients.
The project was originally proposed and organised by Álvaro López, a London-based Spanish graphic designer and one of the 19 artists. Each creative was asked to design an A1 poster based around the current global pandemic, interpreting the message ‘Stay Home’ and social distancing.
Fedrigoni marketing assistant Ambra Fridegotto said: “While each poster is unique, they come together to convey the range of emotions that people are continuing to experience almost a year on from the start of the pandemic.
“From the loneliness of self-isolating, the frustration of social distancing and the struggle of daily routines, the posters also show an appreciation for key workers, a positive outlook on our future and the hope of overcoming this crisis.
“As the NHS struggles to cope with the rising number of cases, we wanted to relaunch this initiative to encourage more donations to those working tirelessly to protect us.”
Printed by Push London on a Heidelberg Speedmaster, the posters were designed with up to four Pantone colours and are a limited edition of 75 copies per design.
Each poster was embossed with the Fedrigoni shield and hand numbered. The choice of paper was based around the Fedrigoni Plus collection.
The remaining posters are being sold online at 19vs19.co.uk for £19 (excluding postage), with all profits going directly to NHS Charities Together.
The first edition of each poster will be sold by auction at a later date. Once the lockdown is lifted and offices reopen, all 19 posters will also be exhibited in the Fedrigoni London Studio in Clerkenwell.