Dynamic takes UK's first Versafire EV

The UK's first Heidelberg Versafire EV “cannot come soon enough” for Dynamic Print Media, which is preparing to take delivery of the digital press.

Slough-based Dynamic is set to install the machine, first announced by Heidelberg in March, in the early part of June to expand and reinforce its creative print output.

Costing the commercial printer around £65,000, the EV will support the work of a Xerox 700 press, which slows down when printing on heavier substrates. Dynamic looked at a number of machines from different manufacturers before the EV was chosen.

“On a list of pros and cons, the EV had much more in its favour,” said creative director Shelley Stevens. “As an expansion of our kit it comes with a number of capabilities including white ink, 6pp A4 longsheet and automatic duplex printing up to 700mm.

“We do a lot of work with designers who may not yet realise just how much this will enhance their work – we plan to put on an open day so they can see what this machine can do. I think the ability to print white, fluorescent and clear inks and use textured papers will get them very interested in how this blows up our offering.

“This machine is a godsend for us and it cannot come soon enough.”

Having replaced the Versafire CV in Heidelberg’s digital portfolio, the EV comes with ‘floating’ fifth-colour capabilities that allow white ink, or other specials, to be printed before or after the standard CMYK in a single pass. It prints at speeds from 85-95ppm at A4 with a resolution of 4,800x2,400dpi.

It can take stock up to 360gsm which, according to Stevens, will allow Dynamic to offer some packaging and die-cutting jobs on the machine.

With its variety of “cool gadgets”, Stevens said that Dynamic will spend time exploring the capabilities of the EV in order to move them into new markets.

She said: “Like anybody, we have lots of ideas and want to play around with them.”

Alongside the EV and the Xerox 700, Dynamic also runs a Xerox 550, a two-colour Heidelberg Speedmaster and runs large-format jobs from a Mimaki machine. Its finishing capabilities include creasing, folding, perfect binding and digital foiling.

Dynamic Print Media employs six staff on 186sqm premises and turns over circa £700,000.


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