The iGen3, which will replace an outgoing Xerox DocuColor 7000, has been installed with FreeFlow Print Server – an investment that will complement the Hertfordshire-based company's litho offering.
John Segre, graphics manager at the 90-staff business, said as a litho specialist, it required a press that could couple high print quality with high levels of productivity.
He said: "This investment is part of the company's long-term strategy to deliver a business model that can meet and exceed customer demand.
The digital press will both complement the group's litho machines, but also carry out the shorter-run, high-quality work of about 300 copies that would previously have been printed litho.
Segre added the new press would "enable us to maintain and enhance our position in a very challenging market place".
In addition to boosting capacity at the group's Welwyn Garden City site, the Xerox iGen3 will help Duncan Print to expand its variable data and web-to-print offering.
"We've hit the ground running with the iGen3. It improves our offering to existing clients and will hopefully attract new customers too," Segre said.
Peter Taylor, director of production and graphic arts at Xerox UK, said: "The investment in print technology and workflow are two areas of improvement that the UK print industry is evaluating in order to deliver increased value to end-users."
In 2007, the company had a turnover of £7.8m.