The Sittingbourne-headquartered paper merchant opened its Bristol office on 5 January and has taken on new business manager Phil Trudgeon and office-based sales executive Sam Mills.

David Glover will also join the office in early March and the team will be tasked with generating significant business in the South West and South Wales.

Managing director Mike Gee said: “We’ve traditionally always enjoyed some good business down in the West Country and have been expanding the stock side of our business as well as our publishing side.

“We find that it’s always nice to have an office close to the region where you’re working in. The idea is to grow the area in the West and down to Cornwall, Devon and Wales.”

The business has also recently taken on sales representatives in other areas as part of its growth strategy.

Former Paperlinx managing director Andy Buxton, who joined Denmaur in August, has become sales manager to printers in the Midlands and South West and earlier this month he was joined by new business manager Duane Percival.

Meanwhile Andy Faithful, who has been with the company for 13 years, has been promoted to take on a new role of sales manager to printers in the South and South East.

The firm is also planning to strengthen its transport and distribution structure.

“We’ve increased by two the number of lorries that we service from our Bardon warehouse,” said Gee.

“We’ve also teamed up with a few different transport partners to improve our service into primarily the North East and the South and the South West, trying to make sure that the infrastructure is there and ready for increasing sales.”

Privately owned and independently financed Denmaur supplies graphic papers and paper management services to publishers, printers and end users. In 2013/14 the firm, which has more than 80 staff, sold over 160,000 metric tonnes of paper and had a group turnover of £104.8m.

“We’re hoping to increase our turnover by around 10% in this financial year and by a lot more in the following year. In terms of tonnes we’ve had quite good growth in excess of 10% over the past year,” said Gee.

“We’re always looking at new opportunities and we see still paper as having a viable and growing future. The early signs of our investments are that all of our new people have been received very well and things are looking extremely positive.”