Denmaur Independent Papers gives new life to Revive

Max Goldbart
Wednesday, April 27, 2016

Denmaur Independent Papers has re-launched the Revive carbon balanced recycled papers brand and sought to position it as a key tool in what was called the "new economics of a climate change world".

The 100% recycled fibre range, which has been off the market for several months following the administration of most of Paperlinx UK, is now available once more. Denmaur bought the brand in October 2015.

The re-launch event in the Hippodrome Casino, London, last night (26 April) revived the white coated Revive 100 Silk, Revive 75 Matt and Revive 50 Silk grades.

Sheet sizes range from 450x640mm through to 720x1020mm and thickness ranges from 77 to 315 microns. Revive is suitable for sheetfed offset, cutstar and heat-set web offset litho and gravure printing applications.

Speaking to PrintWeek, Denmaur marketing director Peter Somerville said: “We were already selling the recycled product with Paperlinx, former owners of the brand. When they went bust, we decided it was appropriate for us to buy the brand so we could sell it with confidence.”

He added: “We wanted to combine it with a carbon balanced offering, which is offsetting, and basically we wanted to add to it with the magazine products, which we think will actually have a much larger take-up.”

The carbon-balancing aspect of the papers is facilitated by the World Land Trust (WLT), represented by senior conservationist Roger Wilson who spoke of the work being done by the WLT in offsetting carbon.

In December 2015, the WLT re-launched Carbon Balanced Paper in the UK, along with CarbonCo. It became available through Sittingbourne-based Denmaur, paper merchants Antalis UK and paper specialists Fedrigoni UK.

Denmaur founder Mike Gee said: “We are at the forefront of recycled papers. The recent demise of Paperlinx has given us this investment opportunity and we are all here today to revive Revive.”

UK environmentalist Jonathan Porritt spoke about last weekend's Paris Climate Change conference, which saw more than 170 countries sign the document which officially endorsed the December COP21 agreement to cut carbon emissions.

He said: “People are talking about a new industrial revolution. There are tens of thousands of entrepreneurs and businesses like Denmaur fashioning new economies out of this. It is really exciting.” 

Porritt said the three main ways to stop carbon emissions rising were to stop deforestation of natural areas, plant more tress and farm sensibly.

“Politicians at the end of Paris realised we really need to get going. The discussion from now on won’t just be about energy or manufacturing, it will also be about land use,” he said. 

Speakers at the event also included PricewaterhouseCoopers environmental economist Tom Hill and Denmaur sustainability manager Danny Doogan.

Hill recently surveyed chief executives of various companies on their attitudes towards reducing carbon emissions. He said: “After Paris, businesses are now going to increasingly come under pressure to come up with plans to contribute to the reductions that each country is now signed up to.”

Sustainability manager Doogan said Revive will have a high environmentalist and safety rating and Denmaur will fund the carbon balancing of its products.

He added: “Recycled paper is one of the best examples of a circular product. Paper can be recycled between six to eight times and one tonne of recycled paper can save huge amounts of landfill space. This is what we are looking to do with the Revive range.”

Somerville also told PrintWeek: “I don’t think we’re any different from other companies, we just think there’s an opportunity here. I’m not sure how much Paris is going to impact us but it interesting to see how much change is now coming from corporates.”

Also speaking at the event were Julia Young, manager of the Global Forest Trade Network for the World Wide Fund for Nature and CarbonCo director Jonathan Tame. 

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