Delta underscores ambitions with new hire

Jo Francis
Thursday, November 18, 2021

Delta Group has appointed a big hitter from the entertainment industry in a new executive role.

Murray: Delta is at an incredibly exciting stage of growth
Murray: Delta is at an incredibly exciting stage of growth

Danni Murray has joined the group in the newly-created position of divisional managing director of Delta’s Film, Entertainment & Gaming Division. 

He spent almost 20 years working at media and entertainment conglomerate Warner Bros, where he was vice president of media, digital and marketing partnerships. 

Delta Group CEO Jason Hammond said he was delighted to have Murray join the business. 

“To attract an individual of his calibre, reputation, and media/multi-channel experience is testament to Delta’s go-to partner position in the Film and Ents market. We are looking forward to working with Danni to help us maintain our standards and help us navigate our next phase of growth and demand,” he said. 

Murray described Delta’s reputation in that part of the market as “second to none”, and said he had experienced the group’s focus on customer service and innovation as a customer. 

“I am excited to be joining Delta at an incredibly exciting stage of their growth and looking forward to working closely with our Film and Entertainment clients and partners to accelerate our growth and multi-channel proposition,” he stated. 

He said the new role at MD level underscored Delta’s ambitions for its multi-channel growth strategy. 

“Delta have been well known to the industry for many years and it is absolutely an exciting time to be joining the organisation, as we come out of the Covid era and are riding high on a series of brilliant box office results led in principle by the latest Bond movie, as well as some huge AAA gaming titles and the exponential growth of the streaming services.”

Delta offers a range of creative, technology and display services. The group boosted its FSDU production capabilities with the UK’s first Displayline system over the summer. 

The business has also just revealed that in the spring it boosted its flatbed digital production with a new Onset X3 HS system, with robotics, from Fujifilm.

Chief operating officer Martin Shipp said that Industry 4.0 had been a key driver when researching the fresh investment.

“The implications of the added automation for our business have been significant. We have optimised our shift patterns and our people resource to increase capacity and accelerate time to market when processing client orders,” he explained.

“Automation has been a game-changer and is something we will continue to invest in and integrate into our business where possible. Most importantly this aligns to our client’s needs, which fundamentally drives our investments. “

The Delta group of companies had sales of £77m last year, and employs 750 staff over eight sites.

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