Mars has been a Delta client for over three years, with the Walthamstow-headquartered business providing print and POS for Mars Wrigley and Mars Petcare.
As of 1 February, it is now also responsible for delivering POS materials for well-known Mars brands within its confectionary range, including M&M’s, Galaxy and Maltesers.
Delta Group chief executive Jason Hammond said the additional work was a testament to the company’s long-standing partnership with Mars and would enable the business “to continue delivering excellent value, innovation and exceptional customer service to Mars”.
He told Printweek: “We have been working for Mars Wrigley, and chocolate was placed with another supplier. They’ve basically decided to put it all together and put it to us, which is a great vindication of the service that we’ve been giving and the job that we’ve been doing, as well as being more turnover – which is fantastic – and for great brands.”
Delta’s team working on the Mars account has been increased by three people to six following the contract expansion and the work will be produced at all of the company’s sites across a range of its kit including its EFI Nozomi C18000 as well as other large-format and litho machines.
Nicola Blackmore-Squires, display development head at Mars, said: “Delta have delivered a consistently good service for Wrigley and Pet displays over the last three years, and we are pleased to award additional chocolate POS print to them. The team show a fantastic effort and proved how a good partnership can deliver real benefits to Mars.”
Delta Group, which employs around 800 staff on a turnover of around £100m, recently appointed a new managing director for its creative wing, as well as a new group director to oversee innovation.
Following an extensive rebrand and restructure in May, the business has enjoyed a run of successes, including the retention of a POS contract for Lidl GB.