The London-headquartered book and commercial print group said it wanted to “step up a gear and position environmental sustainability at the heart of our business”.

Faratro has worked at the business for nearly a decade and is currently customer service director. She will continue to handle that remit for the time being.

Prior to joining CPI she worked at Wyndeham Heron and St Ives. 

Tanya Dunbar, managing director for trade books, described the new role as a “key position” for the business.

“Lisa has extensive knowledge of both our business and the wider markets our customers operate in which will help inform our strategy,” she said.

“Lisa will ensure that we comply with all environmental accreditations, at the same time proactively sourcing sustainable materials for use throughout our production and distribution process. She will work closely with our customers to ensure the approach we take dovetails with their own sustainability targets.”

CPI’s UK business has sales of around £120.5m and employs more than 1,000 staff. Its operations include commercial printer CPI Colour, creative agency CPI Connect, book printer CPI Books and financial specialist CPI Royle.

The firm holds environmental accreditation ISO 14001, is FSC-compliant and carbon neutral, and is involved with a number of other sustainability initiatives. 

Faratro commented: “I am excited by this new role as it shows the commitment CPI has towards the environment and gives us the opportunity to deliver common goals with both our customers and suppliers.”

The CPI Group has operations in five countries and is Europe’s largest book printer. It was sold to a private investor earlier this year.