Communisis retains FMCG retail work
Friday, October 4, 2019
Communisis has extended its long-term relationship with a major FMCG brand owner.
The group’s Brand Deployment Division has retained and extended its campaign management business with the global manufacturer, having worked for the FMCG giant for more than a decade.
The new contract covers Europe, and encompasses print-related retail marketing activities along with the design and sourcing of ‘premiums’ such as promotional items.
Communisis said the fresh arrangement would also involve enhancements to the Communisis integrated marketing system already in use “enabling us to drive further effectiveness and efficiency”.
Brand Deployment managing director Oli Cock, who joined Communisis over the summer, said he was delighted to retain the business. “We are incredibly excited and privileged to continue our partnership and build upon the strong foundations we already have in place. We are looking forward to several more years of collaboration, transformation and growth together.”
The length of the contract extension was not disclosed.