CCM launches major outdoor campaign for PPE brand
Tuesday, December 1, 2020
CCM Group has gone live with an outdoor advertising campaign for its consumer brand Trusted PPE that it said is believed to be the largest outdoor campaign to go live this year in the public personal protection space.
The Nottinghamshire creative agency has signed a major deal with an undisclosed outdoor advertising giant for the national campaign, which went live last week.
The outdoor sites for the campaign include the London Underground as well as high footfall locations across major cities. Its aim is to reach 84% of the population through three different creative messages, including a strong ‘Christmask’ focus.
CCM told Printweek it decided to go with outdoor advertising for this campaign as a lot of its marketing efforts so far for Trusted PPE have been through audio/radio, so it is now looking to provide the brand with a stronger visual identity.
It hoped that the combination of audio and outdoor advertising would make it likely that radio listeners would hear and see the messaging around the same time.
Trent Peek, group director of CCM and co-founder of Trusted PPE, said: “The outdoor campaign is aimed at raising awareness of the brand, whilst providing individuals and businesses across the UK with a trustworthy platform to access protective products.
“With the added confirmation of tiered restrictions being put in place on the lead up to Christmas, our team is determined to try and bring a little bit of joy to a bleak situation through the fun and festive protective mask campaign.
“Through investing in the business, marketing and our product range, there is hope that we can make a positive impact on homes, individuals and businesses across the nation as we stay protected this winter.”
The business said it “works closely with numerous trusted and long-term suppliers” to outsource its print work.
CCM Group has supplied tens of millions of high quality and certified PPE products to the likes of the NHS, councils and care homes during 2020, with the brand Trusted PPE launched in May this year with a focus on providing these items to the general public as well as businesses.
In September the group, whose headcount has grown from 16 to 46 this year, relocated to a new, larger site in Huthwaite. It is projecting turnover of £12m for the current financial year, an increase of 401% on 2017.