The team of eight HND in Computer Arts and Design: Digital Arts students from Dundee & Angus College worked with the federation to produce an animated video which can be viewed on www.britishprint.com/NAW2016. 

The microsite also features a range of resources for school leavers, such as information about different roles, a series of 'day in the life' profiles of different apprentices, and apprenticeship vacancies.

The students, who are creating an animated film drew inspiration from US cartoon series Family Guy and Japanese anime to create the characters Max, Yasmin and Yan who attend a careers fair to hear about what the printing industry could offer them.

At the fair the characters learn about the wide variety of print careers open to the them as well as the benefits of apprenticeships, such as earning and learning at the same time.

BPIF programme director Ursula Daly said it had been a pleasure to work with the students. “Their creativity and enthusiasm for this project has been fantastic. I hope it will encourage school leavers to consider a career in print.”

The link is being sent to more than 8,000 teachers throughout National Apprenticeship Week, with information about the industry. A different message will go to MPs and peers asking for their continued support of apprenticeships.

The BPIF is also encouraging its members and the rest of the print industry to share the video with local schools.

Members of the BPIF's Apprentice Council are also visiting schools and colleges to promote print apprenticeships this week. 

Last year, the BPIF gathered 11 print apprentices in London to produce an attractive 4pp colour brochure with a theme of ‘the biggest industry you’ve never thought of…’ with the help of a designer.

The apprentices discussed and decided what they wanted to include and were involved in all parts of the process, from design and writing to the paper, style and finishing. The brochure was printed and matt laminated by BCQ Group and sent to more than 500 schools across the UK in time for last year's National Apprenticeship Week.