The deal, inked last month, will integrate New Jersey, US-based GrayHair’s mail tracking and address quality services with Connecticut-based BlueCrest’s existing output management and DFWorks production workflow tools for a comprehensive end-to-end offering.
Services encompassed by the system will include output enhancement and management, production printing, inserting and mail finishing, postal sortation, and postal delivery – all supported by global services and secured through closed-loop, file-based processing.
BlueCrest chief executive Dennis LeStrange said: “This partnership allows us to enhance and complement our existing toolset to deliver more value for our clients.
“We have a long history of providing high integrity solutions, and when integrated with our tools, it enables a high level of production control and security.
“Our clients will be able to gather deep insights into their mailing data so they can improve efficiencies. Partnerships like these represent a unique way to invest in the business and continually bring end-to-end value to our clients.”
Formerly the document messaging technologies division of Pitney Bowes, BlueCrest has also unveiled its latest inset and print system – the IntelliJet 20 HD. BlueCrest has collaborated with HP to use its Brilliant Ink range and based the new IntelliJet off HP’s PageWide T250 HD.
Running CMYK and an extended gamut, the IntelliJet 20 HD can print on coated and uncoated offset media with one press, while using HP Optimizer for smooth colour gradients as well as in-built colour management systems.
The new system covers applications from transaction mail through high-coverage, colour-critical, brand compliant complex communications.
With a client reach spanning the globe, BlueCrest has seen a 22% increase in its high-speed inkjet install base year-on-year, while client print impression volume has increased 29% year-on-year.