Bakergoodchild drives digital strategy with senior hire

Richard Stuart-Turner
Thursday, November 14, 2019

Bakergoodchild has hired a new IT director as it continues to drive forward its digital services strategy.

Roger Basso Brusa, an IT specialist in the print and communication industry with 12 years’ experience, joined the Birmingham-based direct mailer in the new role last month.

He previously headed the transactional development team at Go Inspire and has also worked for Venturini and Selecta, two large-scale direct and transactional mail firms in Italy.

Bakergoodchild said Basso Brusa’s role will be paramount in helping it to improve its IT efficiency, making sure the customer experience is seamless and that the business has the infrastructure in place to support future growth.

Basso Brusa said: “I am honoured to join Bakergoodchild’s team and be appointed to such an important and critical role. The business has seen a steady growth in the last few years and I am truly excited to be leading the IT department to achieve further growth targets.

“I’m happy to see that the team is extremely committed and passionate and its skilled members are keen to embrace the upgrades and changes that will take us to the next level.”

In August the business appointed former Opus Trust Marketing chief executive Paul Brough as its new managing director.

Brough told Printweek: “We’re currently putting together our strategic business plan for 2020 and beyond; I’ve come into the business to grow and widen the products and services we provide, some of which will be around things like email, SMS, e-hosting services and e-services in general.

“But we’re also getting more involved in some innovative sorts of digital services around marketing automation and triggered mailings. There’s also a lot of work going on around programmatic mail at the minute and I’m looking at what we can do beyond that.

“To me it’s about bringing the whole integrated solution to the customer, not just the ability to print and put something in an envelope, but to give them other ways and means of communicating with their customer base. I want us to be a company that can help our customers communicate with their customers in their medium of choice.

“What Roger brings to that party is helping us to set up our infrastructure such that we’re in a position to deal with that and to improve upon the excellent base we’ve got already. There’s a lot of work around how all this will be automated and what platform that sits on. Roger’s got lots of experience so he’s going to be putting into place robust systems, such that they’re scalable to support our plans for growth.”

70-staff Bakergoodchild is set to turn over just under £10m this year. The business introduced partially addressed mail this summer and took on the UK’s first Eagle 30 inkjet system from MCS in March to boost the speed and quality of its mail fulfilment.

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