The campaign uses 661 200x195mm vinyl tiles featuring the lead, played by Robert Downey Junior, that have been placed in a chequered pattern between the existing wall tiles, which show a profile of the world-famous detective.
Printing was managed by CBS Outdoor and the tiles were printed on a Durst Rho 160 using London Underground fire-rated vinyl.
The campaign, which was managed by Kinetic, is supported by 96-sheet and six-sheet national posters.
Baker Street Tube gets Sherlock Holmes makeover ahead of new film
Warner Bros is promoting the release of a new Sherlock Holmes film with a three-week campaign on the mid-level concourse at Baker Street Tube Station, famous because of its connection to the fictional detective's 221B Baker Street apartment.
