According to application manager Andreas Dieringer, the firms is using its stand (2.2-D21) to facilitate conversations with potential customers about their requirements and the trends impacting the market, with a view to informing the kinds of inks they need.

Dieringer identified pigmented inks as a key avenue Armor is looking to move into once the show has concluded.

He said: “We look at the market and see that fabrics such as cotton are becoming increasingly popular, and these require pigmented inks.

“Going into the market with this knowledge, we think this is a huge space for us. We want to spend the show building relationships with print manufacturers as a key focus for moving forward.”