Killer App

Killer app: ProCo turns children’s charity work into child’s play

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By Rhys Handley, 26 November 2018

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BBC Children in Need (CiN) has now raised more than £1bn to help youngsters worldwide since launching in 1980. A charity push of that scale needs coordination and sophistication, which is evident in its combined use of print and digital communications to recruit fundraisers.

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