60 seconds with Bootyman Print & Packaging

Jo Francis
Monday, November 26, 2018

Founded in 1914 by William Bootyman – hence the name – the firm was a high street printer for 77 years until production of wet glue labels started.

Bootyman moved into larger commercial premises 19 years ago as demand for packaging grew. By 2012 (when current managing director Andy Binks joined) the company was wholly focused on wet glue and self-adhesive labels, and subsequently added carton board packaging – now the largest turnover section of the company. The factory has expanded from two to seven units 

Where are you based? 

Bootyman Print & Packaging is based in Hull, East Yorkshire 

How many staff do you have?

26 and currently recruiting for a couple more 

What does your firm do?

Mainly packaging for food, household and drinks. We are pretty unique in that we offer cartonboard packaging, self-adhesive labels, wet glue labels, digital and wide-format all from the same site, as well as having our own design team. A typical day sees us making wet glue for jars of cooking sauces, self-adhesive for household cleaning products and cartonboard sleeves for sausages!

What’s your typical customer?

We deal with many manufacturers who supply retailers, as well as those with their own brands

Which geographic areas do you serve?


Which markets do you serve? 

Food, beverages, household

What’s your USP?

Our wide offering (so we are a one stop shop for some customers) and also our flexibility/service. The demands placed on our customers can mean they often need us to react quickly and turnaround products in a matter of hours 

What equipment do you run?

Komori six-colour litho presses, Sanwa cut and crease, and Vega folder-gluer 

What’s been your proudest achievement in the past few years?

Seeing the business grow at 25% a year for the last six years, creating new opportunities for the team 

Where do you see your business in five years’ time?

Bigger, stronger and still doing everything to help our customers, hopefully with some additional sister companies 

What’s your team’s favourite biscuit?

Only one winner here: McVitie’s chocolate and caramel digestives


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