(On demand) Printweek webinar: Securing print’s place in the post-lockdown marketing mix

Start date: Thursday, May 13, 2021

As lockdown eases and more clients start to look at ramping up their marketing activity, it’s more important than ever to ensure that print remains an integral cog of their marketing mix after the Covid reset.

With that in mind, this latest Printweek webinar – in association with Canon – was developed to arm you with some of the tools you need to best understand clients’ requirements and ensure you have the right conversations with the right people.

The 45-minute session, which also featured a Q&A, drew on the experiences of two high-profile former marketing heads who between them have spent hundreds of millions of pounds on print, but, importantly, are not afraid to tell it how it is and detail how print needs to up its game if it’s to retain its place at the top table.

Click here to watch the recording of the webinar on demand.

SPEAKERS

  • Tim Pethick, formerly Group Chief Marketing Officer at Saga and the AA
  • Tony Anderson, former Marketing Director - EasyJet
  • Wayne Kershaw, national sales manager – Professional Print, Canon UK
    • Darryl Danielli, editor - Printweek magazine

© MA Business Limited 2021. Published by MA Business Limited, St Jude's Church, Dulwich Road, London, SE24 0PB, a company registered in England and Wales no. 06779864. MA Business is part of the Mark Allen Group .