Xerox to focus on boosting customers' business at Print 09

William Mitting
Wednesday, August 19, 2009

Business development to emerge from the recession as a stronger business is Xerox's chosen theme for the Print 09 event.

Filling its 2,600sqm with all of its hardware, including the iGen4, which it launched last year, the digital manufacturer said it wanted to move "beyond equipment and workflow" at the show.

Tracy Yelencsics, vice-president of production, marketing, communications & programs, providers, said: "It is all about helping customers succeed.

"We will be offering free consulting, such as how to write a green plan and a business strategy, as well as demonstrating our products."

She added that the company's booth would also host an "applications hub", displaying "high-value applications that generate real profit".

The display is the result of a competition among its Premier Partners for the most innovative and profitable use of Xerox kit.

"We are showcasing real customer applications with real business results," said Yelencsics.

On Monday 14 at 8:30am, attendees to the show can see the Xerox Real Business Live! event, starring presenters from popular US television show Mythbusters.

The show will take place in the main ballroom at McCormick Place, where Print 09 is being held, and the show's stars will be joined by newly appointed Xerox chief executive Ursula Burns.

Yalenscics said: "We are really looking forward to Print 09, it is all systems go."

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