"India will be hosting the first green Commonwealth Games and we are ensuring that we do not miss out on print contracts stemming from the games," said Girotra.
He added: "We opted for HP as it has a brand value within the signage industry. Moreover, Latex is the future technology as it is totally green."
The unit was started six years ago with a solvent machine. Ever since then they have added one machine every year to the unit.
The firm specialises in satin printing, outdoor and indoor media and caters to a range of segments from event marketing to movies business and regular retail. "With the installation of LX800, we have now become a certified 3M converter," added Girotra.
The new HP Latex LX800 will run alongside one roll-to-roll transfer machine, a HP 5100, a HP 9000, a Mutoh Ospray SPT Spectra and a ValueJet from Mutoh, which works on the dye sublimation technology.
Visual Displays has employee strength of 50 and is spread over an area of 8000 sqft.