Print Efficiently seminar programme details announced


Organisers of Print Efficiently 2014 have revealed the full seminar programme for next month’s event, which will take place at Apex Digital Graphics’ Hemel Hempstead showroom on 7-9 and 21-23 October.

The seminar programme, which was formulated in association with the IPIA, has been designed to offer practical and unbiased advice about currently available technology that can help commercial printers to succeed.

"We were pleased to help Print Efficiently put together an appropriate seminar programme that reflects the show's practical ethos," said IPIA chief executive Andrew Pearce.

“There's something for everyone and we are sure visitors will pick up some great ideas and advice from a visit to the show."

The first seminar, on 7 October, will see John McEldbrough from specialist consultancy Inbound360 explain how to make a success of advertising online.

On 8 October former print buyer Matthew Parker will offer knowledge on the topic of 'How to avoid selling on price' and on 9 October Jonathan Tame from Two Sides and Print Power will discuss 'Consumer perceptions of print'. He will give information to printers that have suffered from 'greenwash' to help them to better explain the sustainability of their products to customers.

On the second week of the event, which begins on 21 October, Julie Biddle will speak about how printers can best present and sell their services in a seminar titled 'Pitching to win'. And on 22 October Andrew Pearce’s seminar, 'Creative and responsive direct mail', will look at some of the most effective direct mail campaigns of the past year.

On 23 October, the final day of the event, Clive Gotch of Consultants in Print will host a seminar called 'The insider's guide to successful tender responses', which will give businesses tips on how to succeed in securing a tender.

Each seminar will begin at 11.30am on its respective day and last between 30 and 45 minutes.

"All of the partners met up and discussed the issues that our customers were telling us they faced. We tried to build something around this, which wasn't always possible, but we've tried to get the gist of it right if we can," said Bryan Godwyn, managing director of IFS, one of the show's core partners.

Print Efficiently aims to demonstrate how equipment from a variety of pre-press, press and post-press manufacturers can work in harmony, and to provide an educational forum to offer new ideas to printers regarding efficiency and profitability.

Companies that will be demonstrating machines and software at this year’s event include Apex Digital Graphics, IFS, Shuttleworth Business Systems, KAS Paper Systems, Renz, Colourbyte, Ryobi, Konica Minolta, Foliant, Petratto, Perfecta, Mitsubishi, Vpress, PDC and Meler.

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