Power of Print wants audience boost after sold-out 2015 event

Max Goldbart
Friday, May 6, 2016

The annual Power of Print seminar, a celebration of the effectiveness of print in the UK, is looking to increase audience numbers again, according to the event's manager.

This comes after a successful 2015 seminar, which saw audience numbers increase by 40% from 2014.

Details of this year’s sixth Power of Print seminar have been released, following on from the success of last year’s seminar, which was the first to adopt a new format. The seminar will take place on 1 November at Stationers' Hall, with attendees able to book their place from now.

The event is hosted by paper advocacy organisations Two Sides and Print Power, in partnership with Stationers' Hall and the BPIF. Two Sides events manager Tandy Wakeford said: “Last year, we completely rebranded the seminar. Historically it had been a conference, starting off with an environmental feel. Now in our sixth year, we want to make it more about the effectiveness of the print.”

The seminar will run from 10am to 5.30pm, followed by a drinks reception and dinner. Speakers will be announced nearer the time. 

Wakeford, who became Two Sides events manager in 2015, added: "Numbers last year were up by 40% with this new feel and the total number of attendees was 168. This year we will aim for 200. We were turning people away at the end of last year. We could not get any more in.” The hall will be reorganised in order to accommodate the extra people. 

Last year’s seminar included talks from Brand Sense Academy chief executive Simon Harrop on the benefits of sensory marketing and Google’s Richard Hale on the resurrection of print. There were also keynotes from BPIF chief executive officer Charles Jarrold and News UK director of advertising strategy Abba Newbery.

The event is seen as a celebration of all things print and attracts speakers from all over the world.

Wakeford said: “I know it takes an awful lot for senior members of print companies to remove themselves for a day from the business but I think to stay ahead of where the industry is going and be inspired is time well spent.”

"The print industry of all of them has become less social, it used to be known for its very extravagant meetings, but budgets have been tightened and key members of the business are not getting out as much. This is a well-priced opportunity.”

More details of the event and registration information can be found at http://powerofprint.info/about.

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