Novelty Easter boxes prove good sellers for Pixartprinting
Tuesday, April 2, 2013
Web-to-print company Pixartprinting bounced into the Easter market with seasonally themed boxes.
The boxes cost from £18.15 (excl. VAT) for a pack of six, which arrive flat and can be easily assembled by hand using an interlocking systems. Pixartprinting sold 720 in the 30 days to March 28.
Made from 1.4mm thick corrugated E-type board, the boxes are printed on the firm's Durst Rho P10 200 presses at its headquarters in Quarto D'Altino, Venice, Italy. A spokeswoman said: "The excellence of Fine Art printing is guaranteed by the new Durst technology: a true revolution in digital printing on cardboard, even in short runs."
Each box takes four minutes to print. The company also uses UV inks from Durst.
The company has been making the boxes since autumn last year and sold Christmas boxes and cardboard Christmas trees using the same printing and interlocking systems.
Pixartprinting was founded in 1994 and now has 240 employees. It offers a wide range of printing services, from magazines and catalogues to labels and billboards. It currently attracts 3,800 orders every day on average and has the biggest installation of P10 systems in the world.
It also runs seven Durst10 picoliter UV inkjet printers.