What do you think will be the greatest opportunity for and threat to the print industry next year?
My prediction for next year is that change will be the only constant. The industry is undergoing a very dynamic period and I believe the impact of inkject on litho will be as fundamental as litho was to letterpress. It will substantially alter the model. The challenges to manufacturers will be head-on, and the gap will widen between the 'haves' and the 'have-nots'.
Other potential threats include the ongoing crisis in the eurozone and the possibility of a double-dip recession.
What do you believe is the most under-recognised aspect in printing that is likely to gain more prominence in 2012?
How dynamic the medium of print is and that e-books are not the panacea. Printed media still has an important place in society, but there will be less of it.
What do you expect to see at Drupa 2012?
On the digital side of things I expect to see the technology become faster, wider and possibly cheaper. On the litho side there will be fewer players present. What we would like to get out of Drupa is confirmation that our investment strategy – which included a £3m investment in inkjet technology in 2011 – was the right way to go.
What can the industry do to increase its profile next year?
It can continue to deliver solutions to customers’ problems
What will you do differently next year?
Everything! We want to change the way we run our business and the technology we employ, and we want to offer additional solutions to customers’ problems.