Moss Bros tasks Creo Retail Marketing with POS work

Creo Retail Marketing produced the in-store point-of-sale (POS) and window displays for menswear chain Moss' Spring/Summer 2010 collection across the group's 150+ stores.

Materials included vinyl lettering, window decals, banners, posters and totems produced onto a wide range of vinyl, paper and boards using a combination of litho, screen and digital printing.

"Key to the project was maintaining colour consistency across such a wide range of substrates and processes," said Creo Retail Marketing sales director Neil Johnson.

The roll out was across Moss' brands including Moss, Moss Bros and Savoy Taylor's Guild stores.

Due to the different sizes and brands of the stores, Creo created and delivered bespoke packs of materials for each location.