Latent targets B2C market with Canon spend

Bristol-based printer Latent Light has invested in a Canon Imagepress C7000VP as it expands its presence in the consumer photobook market.

The new machine joins Latent’s existing Imagepress C6000VP, as well as a raft of wide-format Imageprograf devices, and follows the recent launch of a new B2C site photogifts.co.uk.

Managing director Adam Gildersleeve said the new Imagepress would provide support during peak production times on its photobooks, calendars and canvas prints.

He added: "We have a clear idea of where we currently are in the market and where we want to be. We needed to find the right print solution to deliver the quality, consistency and speed required to grow our business.

Gildersleeve said that the company had considered various options before investing in a new device and that consistent high quality results from its exisiting Imagepress had convinced them to stay with Canon.

European and UK marketing director at Canon Europe, Mark Lawn, said: "As a company Latent Light is demonstrating that there are significant opportunities out there for print service providers to grow their business through innovation and delivering value added services.

He added: "Our focus at Canon is to develop business partnerships like this one with Latent Light where, by providing the insight, technology and support to guide customers towards profitable new revenue streams, we're helping them to see the bigger picture."