Taking place on 25 February, 22 March and 19 April, the tours will aim to offer exhibitors the chance to experience the venue firsthand.

According to Ipex 2014 event director Trevor Crawford, the venue tours are in response to the "overwhelming" demand following the move to London from Birmingham's NEC.

"It’s a chance for people to see the boundless potential the Excel centre can bring to the Ipex experience, and to exploit all the new avenues that come with it," he added.

Exhibitors will be given an insight into the event's floorplan, sponsorship opportunities, booking process as well as a tour of the halls, suites and meeting rooms.  

In addition, the free-to-attend days will coincide with tradeshows taking place at the time, which Crawford said will give exhibitors a valuable insight into Excel as a busy show environment.

He added: "We are running these monthly tours, then we'll allow exhibitors to take a long, deep breath after Drupa before starting again.

"We're showing them the venue and helping convince some doubters too – but, so far, people are fully sold on the idea."

Ipex owner Informa Exhibitions announced in June last year that it was moving the show to London's Excel exhibition centre, ending its 30-year association with the NEC.

The tours are open to exhibitors only, for more information, register at www.ipex.org/agenda




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