Managing director Douglas Gibson made the decision almost as soon as the show was first announced. The company will have a 25sqm stand and will also be hosting a workshop on the merits of web-to-print.

Head of marketing Suzanne Rouart said: “The main thing is that there is a lot of misunderstanding around what web-to-print can do. Our package is so intuitive and easy to use and we have a complete closed loop of delivering marketing services that help.

“We want to show how our software is more than just web-to-print communication, how it is relevant for lots of different verticals and how the ability of web-to-print enables you to work faster and smarter and enter new markets quicker.”

Crawley-based Infigo will be showing a range of its software and will try and set up meetings with clients beforehand. It used Drupa to show its revamped Catfish web-to-print modules.

Business development director Julie Minn said that even though she is quite new to the industry, she realises that events are a key way to engage people on a one-to-one basis in a way you just can’t get across with traditional marketing.

She is currently looking at other potential trade shows for Infigo, including two in Europe and one in the US.

£2m-turnover Infigo recently acquired digital marketing firm Netkandi for a six-figure sum, bringing total head count to 40.