Infigo in for PrintWeekLive!
Wednesday, December 14, 2016
Web-to-print company Infigo Software will be exhibiting at next year’s PrintWeekLive!
Managing director Douglas Gibson made the decision almost as soon as the show was first announced. The company will have a 25sqm stand and will also be hosting a workshop on the merits of web-to-print.
Head of marketing Suzanne Rouart said: “The main thing is that there is a lot of misunderstanding around what web-to-print can do. Our package is so intuitive and easy to use and we have a complete closed loop of delivering marketing services that help.
“We want to show how our software is more than just web-to-print communication, how it is relevant for lots of different verticals and how the ability of web-to-print enables you to work faster and smarter and enter new markets quicker.”
Crawley-based Infigo will be showing a range of its software and will try and set up meetings with clients beforehand. It used Drupa to show its revamped Catfish web-to-print modules.
Business development director Julie Minn said that even though she is quite new to the industry, she realises that events are a key way to engage people on a one-to-one basis in a way you just can’t get across with traditional marketing.
She is currently looking at other potential trade shows for Infigo, including two in Europe and one in the US.
£2m-turnover Infigo recently acquired digital marketing firm Netkandi for a six-figure sum, bringing total head count to 40.