HP and PressOn partner with artist for Totally Thames exhibit
Monday, September 30, 2019
HP and PressOn have partnered with artist and photographer Henry Reichhold on an installation on display at London Bridge station as part of the annual Totally Thames festival.
Reichhold captured two kilometres of the Thames, from Tower Bridge to Blackfriars, over a 60-minute period, with the images designed to give the viewer a sense of the vitality and pace on this busy stretch of the river.
The resulting views and river-based activity are displayed via two vast panoramic photographs on a display that has been on show at London Bridge station for the entirety of the month-long festival, which concludes on Monday (30 September).
Chatham, Kent-based PressOn printed the graphics using its HP Latex 3600 onto Papergraphics’ SoftStuff display fabric. The graphics are displayed using a Rexframe tension framing system.
HP UK and Ireland regional business manager Phil Oakley said: “I’ve always worked around digital imaging and I was intrigued when Henry got in touch, partly because of the festival being all about the life on the Thames, and the entertainment and arts around it, which was really interesting.
“What was really important was to understand what Henry was trying to achieve and then put him in touch with who I believed could really bring to life his vision.
“PressOn are expert users of our technology and massive advocates of Latex because of the sustainability. PressOn gave Henry a number of options and discussed with him how he wanted it to look and feel.”
Reichhold added: “As an artist, I’m always looking for new and innovative ways of doing things without compromising on standards. Working alongside HP meant I had the tools required to do just this and bring this art installation to life,” he added.
Separately, Gemini Print director Mark Tulley also worked with the Totally Thames festival’s organisers to create the programme of summer events.
The festival works with children and young people in London, across the UK and the world to connect people to their rivers through creative arts-based education. It collaborates with international artists and welcomes new and emerging artists to celebrate the heritage, archaeology and richness of the Thames river.