Highcon is in the process of developing its digital creasing and cutting machine, the Euclid, that it said would eliminate the need for conventional dies in the folding carton converter market.
Launched at drupa, the Euclid combines precision laser optics and polymer technology to streamline and migrate the die-cutting and creasing process from analogue to digital.
Tracey is charged with appointing channel partners as well as expanding the company’s customer base.
He said: "The demands on convertors are changing fast and they now require more flexible and responsive solutions to meet their customers’ requirements.
"The team at Highcon has impressed me with its grasp of the future of digital finishing and the Euclid system is a huge step forward. I am delighted to be part of this revolution."
Highcon hires Tracey as overseas sales boss
Highcon (Hall 4, stand B2) has appointed ex-Bobst man Nigel Tracey as international sales director.
Highcon is in the process of developing its digital creasing and cutting machine, the Euclid, that it said would eliminate the need for conventional dies in the folding carton converter market.
Launched at drupa, the Euclid combines precision laser optics and polymer technology to streamline and migrate the die-cutting and creasing process from analogue to digital.
Tracey is charged with appointing channel partners as well as expanding the company’s customer base.
He said: "The demands on convertors are changing fast and they now require more flexible and responsive solutions to meet their customers’ requirements.
"The team at Highcon has impressed me with its grasp of the future of digital finishing and the Euclid system is a huge step forward. I am delighted to be part of this revolution."
NigelTracey, Highcon’s new international sales director
