Heidelberg to focus on boosting visitors' profitability at PWL!
Thursday, January 18, 2018
Headline sponsor Heidelberg will use PrintWeekLive! to help visitors become more profitable, improve their productivity and reduce their cost per sheet.
“Our stand will be a great location for visitors to source the best ideas – and the best coffee – and because of our broad product offering, we can cover all aspects of their business,” said Heidelberg UK managing director Gerard Heanue.
He added that the show is also a great opportunity to learn more about its customers’ businesses and help them crystallise their growth plans or seize new opportunities.
“Our focus will be on meaningful discussions, we’ll have all our product executives and senior managers on hand to consult and offer advice and talk about any technical issues they like; LED UV versus LE-UV, dry-sheet litho solutions, productivity, cost per sheet and, of course digital, and a wide variety of business areas.”
While it won’t be running any hardware at the show, it will be demonstrating some of the elements of its Prinect software suite, applications, and offer video demonstrations of its kit portfolio.
“We’ve got an open house event a couple of weeks before the show, where customers can see our products, so we’re looking at PrintWeekLive! as a high-level networking event, so it’s going to be about a good coffee and meaningful discussions.
“Customers don’t come along to a show and buy a press there and then, those days are gone, they want to make sure that the technology works for them, can do the jobs they have, etc, so it’s much more of a consultative process at shows.
“We’re basically coming again because of the visitor calibre at last year’s event. We also like the idea of the genuinely informative presentations, the workshops and the panel discussions – it makes perfect sense. They’re an incentive to our customers, who are very busy, to actually leave the desk and come along to perhaps learn something that might help them drive their business forward.”
Heidelberg will be hosting two workshop sessions.
In its session on the opening day, Montserrat Peidro-Insa, head of Heidelberg’s digital printing division, will discuss inkjet technology and Heidelberg’s vision of the digital future with PrintWeek’s Jo Francis.
Its session on day two will feature Heidelberg’s global SVP commercial segment and head of subscription sales, Anthony Thirlby, and worldwide head of group marketing, Andy Rae, discussing the metrics and dashboards needed to run a profitable, smart print business and to use technology to drive profitability. The session will also look at the data-driven digitalisation of the printing process, 'Industry 4.0' and share some of the insights Thirlby developed when he was running a printing company.
PrintWeekLive! takes place at the Wasps Arena, Coventry on 7/8 March. To register for the show and keep up to date with the latest announcements on exhibitors, conference speakers and workshop sessions, visit printweeklive.com.