Fespa 2020 visitor campaign launched


Fespa has launched the visitor campaign and branding for its 2020 global wide-format print expo.

Organisers said the theme for the event, ‘Where Colour Comes Alive’, “highlights the vibrant, creative range of print and signage applications, processes and materials that can be found at the show”.

Visitor registration for the event, which will take place at IFEMA, Feria de Madrid from 24-27 March, is now open. The show will be co-located with non-printed signage and visual communications exhibition European Sign Expo 2020 and the new Sportswear Pro 2020 event, which is dedicated exclusively to sportswear manufacturing.

Fespa chief executive Neil Felton said: “‘Where Colour Comes Alive’ is a powerful theme that expresses the boundless opportunities within our industry.

“‘Colour’ has multiple connotations: it refers to media, inks, finishing, colour management, as well as the vivid end-products being created using print. I’m confident it will resonate with the whole spectrum of our visitors and exhibitors, whether their focus is on graphics, signage, decor or textile.”

The event was last held in the Spanish capital in 2002. Covering five halls of the Feria de Madrid, the 2020 outing is expected to attract more than 16,000 visitors and host 600 exhibitors from the digital wide-format, screen and textiles printing markets.

Popular features set to return in 2020 include Printeriors for interior and exterior decor, Print Make Wear for garment printing, World Wrap Masters for vehicle wrap, and the Trend Theatre, as well as the Colour L*A*B* colour management showcase, which was first introduced at this year’s show in Munich in May.

“The annual flagship Fespa Global Print Expo continues to be the key destination for speciality print and signage professionals looking for the tools and inspiration to enhance their output and grow their business,” said Felton.

“In the coming months, we look forward to seeing what our exhibitors plan to launch at the show. It’s always invigorating to see the rich potential and colourful possibilities that these open up to our global print community.”

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