Antalis, workwear supplier Regatta Professional and IT company Brother will join businesses including The Magic Touch and Custom Gateway at the Cheltenham event, which will take place at Cheltenham Park Hotel from 9am to 6pm on 31 January.
Antalis will be showing Drytac vinyls and films, Orafol vinyls, Coala wallcovering materials and a range of boards from 3A on its stand. It will also be informing visitors about its Digital Academy workshops.
Regatta Professional, which has confirmed that it will exhibit at all 10 Newtech events in 2017, will show its range of promotional, corporate, technical, sports and workwear products, all of which are suitable for decoration.
Brother UK, meanwhile, will exhibit its TP-M500N Tape Creator, which enables users to design and print personalised ribbon and tapes in different colours and sizes.
The business said this device can create personalised messages on both high-quality satin ribbon and polypropylene adhesive tape in a few minutes, making it suitable for producing custom branding for small businesses or unique gift wrapping.
Martin Morrissey, managing director of Newtech show organiser Coactive Events, said: “These brands are some of the biggest in their respective markets and we’re delighted to have them on board.
“We offer our visitors a very different type of experience with new and exciting products. These local shows allow visitors to pop out of their office for a couple of hours and then pop back.
“Visitors are able to tell our exhibitors exactly what their requirements are and our exhibitors are able to explain what their solutions are in a very relaxed environment. It’s a very amenable sales platform for everybody.”
The free-to-attend Newtech events, which have traditionally focused on the wide-format and personalised products sectors, are designed as collaborative shows featuring exhibitors that are associated companies and technologies rather than competitors.
Coactive Events is enhancing the focus on personalisation, branding and textiles at the 2017 series of events.
“People want to have the ability to offer their customers a wider range of services, including putting their branding onto promotional products and textiles. It’s a booming market that’s having a fantastic reception from our visitors,” said Morrissey.
The other Newtech shows planned around the UK later this year include Southampton in February, Thetford in March, Edinburgh in April, Brighouse in May, Croydon in June, Durham in July, Leicester in August, Hendon, North London in September and Liverpool in November.
Each Newtech event usually features six to 10 exhibitors and attracts around 100 visiting companies per day, Morrissey said.
“We’ve expanded each year from two shows in our first year to four, six, eight and now 10 this year. Our exhibitors are demanding more in-depth coverage and looking to visit areas they don’t normally reach with the bigger shows.”