Blunt milks praise for Ben & Jerry's cow float

Pamela Mardle
Tuesday, October 9, 2012

Commercial printer Blunt produces banners to adorn a milk float for Ben & Jerry's campaign for the better treatment of cows.


What did the job entail?
Marketing agency Unity approached Blunt to produce banners for its client, ice cream company Ben & Jerry’s, to adorn a milk float that was doing the central London office rounds to raise awareness of its ‘Supporting Better Dairy’ campaign.

The milk float visited the offices of people who had tweeted their support for "happy cows" on Monday 4 October, also known as World Animal Day.

How was it produced?
Unity’s in-house designers created a blueprint for the piece, which was adapted by Blunt managing director Mark Tanner to make it suitable for the printed product.

Southampton-based printer Blunt created the two 2.5x1.5m side banners and 1x1.1m back banner on an HP 10000 using full colour CMYK solvent-based inks.

The 540gsm PVC banners were then put through a hand operated "eyelet gun" to create hem and eyelet holes to attach them to the milk float.

All work was produced within two days at Blunt’s small unit in Southampton.

What challenges were overcome?
Tanner said he had to ensure that the material was hardy enough to guarantee tear-resistance for its 9am-4pm tour of the city.

What was the feedback?
Tanner said he had worked with Unity on a number of projects over the past four years and had won a further commission to produce adhesive vinyls for sun tanning booths.

Ben & Jerry’s UK assistant brand manager Nicky Rolfe said: "The milk float design helped us to amplify our ‘Supporting Better Dairy’ campaign in a fun, eye-catching way that was as great on the environment as it was on the eyes.

"We were delighted with how everyone took to our cow-powered eco-float, driven by our Ben & Jerry’s milkman and his able assistant, the cow!"


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