The ‘Alive’ range blends the paper manufacturer’s creative papers with PowerCoat, its FSC-certified, biodegradable and 100%-recyclable interactive paper for printed electronics.

The products in the range – Enter Conqueror Alive, Curious Alive, Rive Alive and Pop’Set Alive – are all ready-enabled for interactive print without featuring PET plastics.

By scanning the technology with a near-field communication (NFC) enabled mobile device, a user can be taken to ingredients, instructions in different languages, dedicated websites or online promotions.

The company also said that the technology could be used to produce retail signage. The fine paper stock can effectively communicate branding while the PowerCoat laminate can deter shoplifting, facilitate stock control and deliver information or special offers.

In a statement about the range, Arjowiggins said: "Beautiful and intelligent interactive paper-based products make for engaging packaging, stimulating gifts and cards, informative corporate communications, efficient tracking, intelligent labelling, absorbing advertising and more.

“And with intelligent paper, there are equivalent eureka moments for every industry from food and beverages, to pharmaceuticals, medical and finance and more.

“All told, it is an opportunity for R&D, design and marketing to flex their collective creative muscle and make their clients and brands stand out from the crowd as never before.”